The best selling author of The Secret told people they would find enlightenment on his "Spiritual Warrior" retreat, if they entered the in the lodge, made of willow trees and branches, and covered with tarpaulins and blankets.
He warned participants in a recording of the event played during the trial that the sweat lodge would be "hellacious" and that participants were guaranteed to feel like they were dying but would do so only metaphorically.
He said: "The true spiritual warrior has conquered death and therefore has no fear or enemies in this lifetime or the next, because the greatest fear you'll ever experience is the fear of what? Death."You will have to get a point to where you surrender and it's OK to die."
Sadly Kirby Brown, 38, James Shore, 40, and Lizbeth Marie Neuman, 49 passed away for real after entering the entering the extremely hot lodge which had stones in the middle that Ray poured water on.
A further 15 fell ill in the sauna like ceremony.
Now Ray has been found guilty of of three counts of negligent homicide Wednesday after a four-month trial and his multimillion-dollar empire is in tatters.
He will be sentenced soon.